The POPUPHOOD is a new urban initiative and small business incubator revitalizing Oakland, block by block. This is an innovative strategy for breathing new life into the city’s retail sector in downtown’s hip, historic Old Oakland neighborhood with a grand opening celebration Friday, December 9, 2011.

This short film documents the founders and participants of POPUPHOOD, and was created by Oakland photographer Eva Kolenko in hopes of introducing their inspiring stories to others and in some way improve the community in which she lives and loves.

POPUPHOOD retailers include: Manifesto Bicycles, Marion and Rose’s Workshop, Sticks + Stones, Piper + John General Goods, Turtle and Hare,
and Crown Nine.

All the music featured in this documentary was created by Oakland musicians, Beat Rock Music, Precipitate Records, Gummybear, and James + Evander

Also Special thanks to Kate Ellen of Crown Nine for conducting all the interviews and for all the additional assistance in filming this short documentary.

To learn more about POPUPHOOD visit

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