R/GA was commissioned by Nike to create an immersive online experience to showcase the new Pro Combat uniforms created for classic "Rivalry" college football teams. We created a designed landscape through which users could explore different Rivalry teams and stadiums, watch themed inspiration videos and explore each team's new uniform designs and technologies.
This video is a portion of the full interactive experience.
Produced at R/GA Digital Studio
Digital Studio Production Team:
Producer: Guy Helson
Production Manager: Gerta Xhelo
Creative Lead, Direction & Design: Wing Luo, Kirill Yeretsky, Robertino Zambrano
Lead Animator: Chad Yapyapan
CG Artists (Modelling, Lighting and Texturing): Thomas Parrinello, Cristina Kuong, Orges Kokoshari, Catherine Nguyen
Compositing/Editing: Robertino Zambrano, Wing Luo
Sound Design: Mike Frank
CG Supervisor: Mark Voelpel