BBC Two Brand Refresh
Reinvigorating with a refreshed look.
The reinvention of BBC Two continues with the launch of a full set of new idents that refresh the channels identity for the first time in twenty years and are reflective of the channels commitment to specialism, challenging and complex programming, creativity, alternative outlook and unorthodox DNA.
The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution’.
At the heart of BBC Two is a channel that is modern, contemporary and always stimulating. These new idents will provide the audience with a visual signifier that will complement the type of programmes on the channel and links the eclectic channel schedule together with seamless transitions between programmes.
The idents are initially made up of 16 different animations created by a range of high quality British and international animators. The intention is to add to these animations over time and will include one from Aardman.
The brand refresh was the result of a partnership between the BBC’s in-house agency BBC Creative and brand agency Superunion.
The idents were created through a series of collaborations between some of the best of British animation talent and others from around the world. Collaborators included: FutureDeluxe, Aardman, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski, and Mainframe. The channel is also working with a number of high profile British artists, including sculptural installation artist David Batchelor, to create animations and further details will be announced in due course. BBC Creative Design will also be producing an ident in the near future.
Audio to accompany the animations was created by award winning British composer and sound designer Alex Baranowski. His approach was to use the same two notes which would then evolve and create an atmospheric journey through each animation.