In an age where we have disparate legacy technology platforms and systems, digital transformation is a tremendous opportunity to be cutting edge and grow your market share. The modern consumer wants it quickly, easily, seamlessly and most importantly, the way they want it.
In this session you will learn who your #1 customer is and why it’s so critical to create an environment where they are highly engaged, Strategic Sequencing: where to put your attention first – and next, then next, then next – to stay ahead of the curve, sources of disruption and how to use them to gain competitive advantage, and a step-by-step process you can use to position yourself as innovative and communicate value along the value chain during the entire user journey
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