Are your advisors positioned to convert 80% or more of their presentations to business? The selling process can be challenging, especially when advisors don’t fully understand the nature of the relationship between buyers and sellers. You all have a strategy for developing sales opportunities, steps that usually start with a needs analysis which eventually leads to a presentation. And your prospects also have a strategy for controlling the buying opportunity and dealing with sales professionals. What happens when the two strategies collide? The advisors and their prospects “dance” around the sale making complementary moves. Whether they make the sale at the end of the dance is ultimately decided by who leads the dance. Don’t let your team be left standing alone on the “dance floor.” Join us for an enlightening view into the secrets of the buyer-seller relationship and why the traditional selling strategy doesn’t work. You will walk away with concepts and strategies that will enable advisors to take control of the selling process, to sell the way people buy and qualify prospects to sell more and sell more easily.
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