Special Mother's day advertising campaign for the telecommunication brand Personal. The commercial is well-served by the hit "Low Rider" from the funky californian band WAR

Client : Telecom Personal S.A
Campaign : Personal
Title : Abono $69
Creative general management : Maximiliano Anselmo / Sebastián Wilhelm
Creative management : Matías Ballada
Art director : Nicolás Kasakoff/ Federico Cummins
Producer : Julián Castro
Director : Ramiro Crosio
Executive producer : Juan Manuel Menvielle
Director of photography : Leandro Filloy
Editor : Alan Segal
Song : WAR "Low rider"
Music supervisor : Frederic Schindler / TMA Paris
Account management :Benito Nazar Anchorena, Mirna Bulic, María Cecilia Bassi, Alejandro Rodriguez

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