I wrote, shot, produced, directed, edited and voiced over this commercial for a world-wide Chevy video contest with Michael Brown Productions. This documentary-style production captured the lives of a real family telling real stories about their lifelong love of Chevrolet... Taking the GM moniker "Chevy Runs Deep" to whole new level. Four generations of Chevy fans are depicted here using testimonials and old family photos to tell their stories. I shot this HD at 1080 30p using the Sony EX-3 and edited on Final Cut Pro.