I directed this commercial back in March of 2008 for a indie record label (r. e. d. Label - which stands for rtistic expressions defined). Going into pre-production of this project, Tru (CEO of r.e.d. label) wanted the commercial to be in a first person point of view so that the artist can see the actual process of what it takes to be an artist on the label as well as making it in the business.

The song featured in the commercial is "Gotta Try" performed by r. e. d. Label artist Peter Baldwin who makes a cameo in the video as well as Hau (r.e.d. Label, music producer - Nastaytraxxx, Autumn, Drew, DJ Gonnie and a lot of other people who were extras in the video and I don't really remember their names.

Director of Photography: Jonathan Bregel
Camera Operators: Brad Burke/Kevin Griffin
Editor: Marcus "M Kutta" Small (with no 'S')
Key Grip/Gaffer: Chris "Super Grip" Fountain

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