I made this music video to help #SaveRdleyRoad campaign. The campaign has been set up after one of the main and more important building residing in the heart of Ridley Road Market has been earmarked for development. This along other development projects threatens to gentrify one of the few remaining vibrant, community-like affordable markets in London.
The fantastic music and lyrics is by Bill and Adam-Parry Davies, the beautiful photos by Tamara Still, the archive footage by Winstan Whitter and the pretest footage by Romain Beck.
Ridley Road Market is an Iconic East London Market and hub for diversity. Ridley Road has been home to this market in the heart of Dalston since the end of 1880s with many ethnic groups finding there a place to trade and make a living, make friends and feel a sense of community and belonging.
The market has "survived" several waves of so called regeneration and now is facing a new and more threatening challenge. Money from offshore companies have bough one of the market's most important building: The Shopping Village.
The Shopping Village provides small independent traders with vital and affordable rent spaces, storage for many market stalls as well as hosts around 60 art studios where artists can express themselves without having to go full commercial and loose their unique identity and work style in order to pay rent.
The plan for the Shopping Village: high end office spaces and luxury flats.
London is loosing his identity and uniqueness as a place where the most diverse people can live together, cooperate and form meaningful relationships.
London as well as many other cities in Europe and elsewhere are undergoing waves of ruthless regeneration or better gentrification, that more often then not, only serves the interests of developers, greedy land owners, corrupt government officials, providing living and working spaces only for high earners.
In the process, community are broken apart and thousands of people displaced from the places they have lived for many years. Historical buildings and houses with hundreds of years of history are replaced with cold, emotionless and sterile places. Money talks. People are shut down. Democracy is not working.
Filmmaking by Alfredo Broccolo
Music and words: Bill and Adam Parry-Davies
Photos by Tamara Still
Additional Footage by Winstan Witter and Romain Beck