Speaker: Abhinav Keswani, CTO, MarketScout
Moderator: Anthony Ha, Tech Reporter, Adweek
MarketScout is a product that allows decision makers to achieve competitive advantage by aggregating, integrating and visualising economic and business information about their competitors, suppliers, customers and peers. This case study highlights the means by which an innovative startup can leverage cloud technology, specifically the Heroku platform, to focus on form and function, while allowing the platform to implicitly cater for non-functional aspects of delivery. We’ll explore the way in which the platform was used initially, the hurdles that have surfaced and been overcome, the real world experience of leveraging multi-tenancy and the extensible modularity offered by Heroku’s rich “addon” ecosystem. A year in the evolution of MarketScout is positioned beside that of Heroku, showing the correlation between supply and demand, and the way in which the newer polyglot offering of Heroku will affect the future of this audacious little venture.

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