obtampons.ca/apology
OB tampons viral campaign marks the return of feminine hygiene product on the market after an interruption of production. To apologize, more than 100 000 women received an email that led them to their own personal music video, and an apology they’ll never forget. This viral had more than 3 millions hits only in one weekend and has been the reel talk talk on the web. A year later with no media investment more over than 47 million hits have been recorded.
The creative agency Lowe Roche and the film director Christian Langlois created a satire of a power ballad music video. Immersed in a tacky atmosphere a sticky pop singer makes apologies to the consumer, imploring her to follow him again and pick up where they left. Syrupy, charming, excessive, dripping, It's surprising. The tricks only possible in interactive viral communication pushing this message in a rarely seen level of customization and personalization.
obtampons.ca/apology
Credits:
Agency: Lowe Roche, Toronto, Canada
Creative Director : Mark Biernacki
Art Director: JP Gravina
Writer: Simon Craig
Production Co.: The Garden
Film Director: Christian Langlois, Les Enfants
DP: Alex Bussieres
Exec. Producer: Bruce Dawson
Talent: Sean Ban Beaton
Vocals: Chad Doucette
Audio Production: Keen Music, Thomas Neuspiel, Kai Koschmider
Agency Producer: Liz Walker
Technical Director: Nery Orellana
Flash Developers: Scott Morgan, William Chung
Typographer: Richard Thompson, JP Gravina
Digital Strategists: Kevin Qwan, Leshanne Pretty
