November 21, 2011 presentation hosted by University of Chicago Booth School of Business Entrepreneurial Roundtable at Northern Illinois University Naperville Campus. Video by Stone Cliff Productions, Inc.

In some respects everyone we interact with is some form a customer. How well we motivate that person's desired behavior will determine how successful we are.

"These aren't the droids you're looking for."

You are going to have some fun hands-on learning as a group to get better at motivating behavior - specifically, to get customers to buy. You will be introduced to two practical tools (three tools if we have time) that will make you more effective in creating a mental dialogue that motivates the desired behavior. In the process you will get good at pinpointing the motivator and dialing in the triggers that fire that motivator.

We will do this by looking at, analyzing, critiquing (we love to critique), and improving upon other people's attempts at motivating customers (commercials and advertisements). You will never look at commercials the same way again. Nor will you craft lame messages to your customers going forward.

Bill Burnett is a partner at Tailwind Discovery Group where they are good at making problem solving fun and highly effective. Motivating customer behavior is just another problem looking for a good solution. Bill has a global background having worked with local businesses in 65+ countries. His functional experience is equally broad, which is very useful if you're trying to be a great problem solver. Lately he and his partner Dan Wallace have been having fun and success helping entrepreneurial CEOs get more of what they want out of their business by implementing the Entrepreneurial Operating System.

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