TreeHouse believes that teens are a vital part of our communities—and that's why they are on a mission to end hopelessness among teens. The video we created tells more than just what TreeHouse does, it speaks to their point of view—a point of view that believes that teens can experience transformation from the inside out, through grace-based programs and committed mentors. We began addressing what teens are experiencing—hopelessness—rather than labeling who they are—troubled, hurting, at-risk. This shifted the whole tone of the brand story and gave refreshed direction to the organization as a whole.
