What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.
A first class API needs first class technology. But technology alone doesn't guarantee platform success. Adam Trachtenberg discusses how LinkedIn's platform grew and evolved on a product, business, and technology level to become a critical part of the company. And he'll share what lessons he's learned from the experience that you can use in your business.