In our second video, I was inspired by Tellason's straightforward mantra of just doing things the right way. I initially wanted to tell their story through personal narration, however after speaking with them over coffee, I was inspired by the broad implications of their business practices. Not only do they represent San Francisco from a product and quality standpoint, but they represent an ethos of doing something right in the spirit of honesty in quality and passion.
I involved Tenue de Nîmes & Son of a Stag to add a narrative of experience built from years of interaction with multiple brands of denim. Like every individual denim brand, these stores have their own perspective. A perspective which helped to also tell the story of manufacturing denim in the USA.
Music - "Way Out In Abilene" - Lightnin' Hopkins