How to Provide Value to Your Fans and Real Business Results to Your Brand
After years of chasing fans, it’s time marketers start driving real business results through Facebook. This requires building a Page that has a clear focus and offers value to customers, leveraging the entire Facebook tool kit and integrating social into your broader marketing strategy.
Efficient Frontier and featured guest Forrester Research Inc. discuss the findings in Forrester’s November 2011 report, “It’s Time to Make Facebook Marketing Work”, and provide you with specific next steps and concrete examples for successful Facebook marketing with tangible ROI.
Nate Elliott, Vice President and Principal Analyst, Interactive Marketing - Forrester
Marc Blinder, VP of Social, Europe - Context Optional, an Efficient Frontier company
Jon Beeston, Director of Marketing - Efficient Frontier