PacSun was looking for a creative way to introduce summer and get everyone ready for the new swimwear line. After a couple of rehearsals we had 50 dancers show up on the lawn in front of the PacSun at The Grove in Los Angeles. The Grove gave us permission to shoot atop the roof of another building and we had 4 cameras on the ground along with a stationary camera on the DJ dance set. The project quickly became PacSun’s most successful video launch to date with positive feedback from the brand, vendors, customers and bloggers alike.
Project title: Bikini Flash Mob
Project Debut: 5/11/2011
Film Location: The Grove, Los Angeles
Client: Pacific Sunwear of California, Inc.
Director of Marketing: Heidi Adams
Agency: Smashing Young Lad
Executive Producer: Josh Hubberman and Scott Kircher
Produced by: Timothy Ryan
Production Company: Tar Productions
Creative Director: Timothy Ryan
Director of Photography: Jay Lorenz
Camera Operators: Scott LeDuc, Tomas Whitmore, Johnathan Nafarrete, Tom Kanschat
Editor: Jay Lorenz
Music Licensing: Smashing Young Lad
Social Media: Active Matter