Ju-Ju-Be is the Southern California based diaper bag, purse, wallet and accessory company. Famous around the globe with paparazzi chasing our bags, Ju-Ju-Be knows how to throw a party, be a party, and be the life of the party, all at the same time. Not too superficial, though, we care about lots of things. Smart features that save your bag, and help save the environment. Smart features that can kill germs and bacteria. Smart functions and smart bags. Pretty and smart...now that's pretty smart!