The Runner's Edge is an athletic apparel store in Missoula, MT. Their business model has always been to sell really good gear, educate their clientele and build long lasting relationships and not simply be "just another" shoe store. Runner's Edge is deeply involved in the planning and development of the Missoula Marathon, one of the most popular marathon's in the US right now. We teamed up with them and a non-profit organization USOH to create this educational webseries. Each episode builds off the next and tracks exactly where runner's are in their preparations leading up to the big day.