Universal Everything were commissioned by Hyundai Motor Company to create a multi-sensory experience using 1,411 kinetic rods, 360º video wall, LED lighting and surround sound. The 4 minute experience guides visitors through the Hyundai design philosophy - sensuous sportiness, human centric design, hyper-connected vehicles, clean energy and future mobility.
Creative Directors : Matt Pyke, Mike Hughes
Animation : Chris Perry, DXMIQ
Senior Producer : Greg Povey
Sound Design : Simon Pyke
Exhibition Design : Atelier Brückner
Kinetic Rod Design : Easywith
Commissioned by Hyundai Motor Company