Released in 2011, this 3D concept shows what a race through the new London Olympic Precinct could look like. Created by iEDM over a year before the games are set to begin, the design was pieced together from aerial photos and 2D designs from 2010. iedm.com.au/projects/london-olympic-street-circuit/
iEDM recognise the benefits of creating effective legacy for infrastructure and new expertise post the hosting of mega-events and wanted to highlight what we thought was a great opportunity for London. We have the experience in delivering these major street circuit events and know first-hand the benefits they provide the community.
It was not made to showcase a fully realised final track design, but rather was created to show how the concept could work and look against the backdrop of a great Olympic Precinct in one of the World’s great international cities. The visualisation has successfully inspired the discussion about the proposition and even other parties to create similar concepts.
iEDM is a company dedicated to the sustainable delivery of tourism, leisure and events projects from concept to reality.
The site was largely unfinished upon undertaking this study (2011). iEDM have painstakingly pieced together aerial plans and imagery from the official website and information provided on Google Earth to get an accurate rendering of the site.
Whilst entirely at a concept stage, this study shows the possibility for a temporary street circuit to be staged at the precinct long after the initial Olympic Games have concluded.