http://www.frontpageinteractive.com - What is Your Online Reputation?
Your online image is NOT just your business website. There’s much more to it than that. Google says:
“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update” - Google
In a nutshell, your online reputation is made up of everything about your business that exists online. The range of materials that could potentially impact your business’ online reputation is broader than you might realize at first.
Negative websites, reviews, articles, forum posts and other comments are hurting your brand and costing your company money in terms of lost sales and revenue.
You can let your reputation and sales suffer, or you can choose to manage your online reputation just as you manage everything else in your company — by taking the steps necessary to get the results you want and keep your company on track for success.
Online Reputation Management is the key to making that happen.
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