ISDIN is an international skin care company with anti-ageing products and made with innovative, natural ingredients.
Barcelona agency SMÄLL engaged Trizz to direct and produce the premiere release film for ISDIN Fusion Water in China that highlights an innovative story of skin regeneration.
Our starting point: Sun, Damage Prevention and Repair were all to be designed as a metaphorical story, told in transitions from sun dried, overly sensitive skin into energised, freshly hydrated repair - visualised with natural purity and a unique hydration process.
Challenges: our proposal was building 70% of the shoot elements in camera, while embedding the transformations with inner energy - the light within the tiny product ampules. For the surfaces we constructed earthy materials like clay, and dried it with heater rigs lit as a slider in time lapse, and connecting the liquid hydration elements and waves that visualise the “Fusion Water”.
Trizz meticulously designed the look & feel to progress into a main story of stimulating hydration.
The product that emerges was constructed using 3d and photo quality lighting methods.
The musical score was also proposed and supervised by Trizz.
This is another project where the amazing Trizz in-house team work out the factors of real-time design, technical and practical effects, building special liquid rigs and shooting with our Phantom Miro high speed camera until the perfect Brand story is achieved.
Trizz creation and its full spectrum studio are providing an unmatched combination of expert in-house talent, tech-workshop, cgi and shoot production inside our creative environment. Having all things integrated enables everything we do - from the development of stories told, to the innovation and signature style that we embed along the creative and technical journey.
Agency: Smäll Barcelona
Executive Producer: Jordi Dasca
Producer: Meritxell Antigua
Creative director: Fernando Planelles
Creative: Javi Garcia
Copy: Nacho Valgañon
Production Studio: Trizz Productions
Director: Oriol Puig
Art Direction: Laura Ibañez
Executive Producer: Chris Vulpi
Head of Production: Albert García Vila
Music Composer Hanan Townshend
Director of Photography: Rafa Lluch
Shoot Production Manager: Albert Garcia Vila
VFX Supervisor: Mikel Gomez
Phantom camera Operator: Laura Ibañez
Phantom camera DIT: Marie-Eve Ladouceur
Shoot assistant: Hatty Christian
Shoot assistant: Diana Ghise
Rigs FX construction: NASA FX and Trizz
Glass Mokeup artist Xavi Asensio
NASA FX specialists: Marcos Diaz
Editing: Miquel Alcoriza
3D Tecnical director: Oriol Mayolas
3D Model Artist: Albert Pintor
3D Lighting Artist: Dani Lorenzo
Color grading: Moncho Sánchez-Gómez
Smoke Compositing and FX: Mikel Gomez