Done in After Effects, using CC Particle World and Particle Playground effects. I created all the vector images (the glass balls, swooshes and background) in Illustrator. (with the exception of the penguin vector - credit: Jim Miller - Vectortuts) To animate the penguin, I adjusted his color, added drop shadows, clipped his wings in Photoshop to animate and then added the signs I created in Illustrator and animated them.

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