One of seven documentary-style commercials for the Los Angeles Shoe Company (LASCO), the El Porto film features Erik Maki of Mäki Longboards. The film follows Erik as he skates the boardwalk at El Porto Beach and then hunkers down to painstakingly handcraft one of Mäki’s singular Surf/Skate longboard skateboards. Echoing LASCO’s dedication to the passion of America’s finest craftspeople, Maki’s narration offers a glimpse of a world in which a simple and elegant handmade object can be a source of lasting inspiration.
Produced by Camera Experiment for LASCO. Directed and Photographed by James Mann using Zeiss Lenses. Music by Teddy.