New opportunities open up in a future, where autonomy is daily business, car lighting loses its main purpose and engine sounds are gone completely.
BMW Duality is a Concept that focuses on interactions with the exterior of future vehicles. These interactions use multiple human senses to create a unique exterior experience that changes the sensual perception of vehicles when approaching them. The cars physical shape is inspired by the simplicity of 80s and 90s design to offer a clean canvas for the layer of rich digital impressions which will be added on top of it. Sound design, haptic feedback and visual feedback in combination with a modern appearance create a totally new way how BMW could set itself apart in a future where every brand will offer its own shared mobility service. These exterior interactions are not just beneficial for the brand, but will enhance the daily life of users as well as the society around it.
Video content by Max Troicher
Sounddesign by Lucas Voss / 7oi8