One Big Family - Zippy

To celebrate International Children’s Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn’t your typical appearance or gender but a very different one. Their names, together, should make up the lyrics to “Lean on me”, by Bill Withers.

The campaign was born from a collaboration between This is Pacifica Design Studio, and Stream and Tough Guy Advertising Agency. Production was at the care of Playground and the film was directed by Cristiana Miranda.