Dan Gebler from Pop at Seattle Interactive Conference 2011.

Setting Up Camp: Laying the Groundwork to Inform Great Interaction Design

As much as we all love a good set of wireframes, interaction design is about more than boxes and arrows. Designing anexperience challenges interaction designers to understand and even create the strategic and creative framework behind a digital solution. This talk will explore the expanding responsibilities of interaction designers in today’s market, and how the foundational work of “setting up camp” for a project can have a positive impact on the end design.

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