Only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Furthermore, most people would not care if 70% of brands ceased to exist.
Meaningful Brands, our new index and approach, challenges traditional marketing definitions of brand value and provides us with new ways to create strong brands in these challenging times.
"Nowadays we want so much more from brands than just promises or stories. Brands that manage to create better relationships dominate the marketplace".
Hernán Sánchez Neira, CEO Havas Media Intelligence
Please, take a look at the video we made!
Havas Media Labs team (@havasmedialabs)