This spot aired 4 days after my initial meeting with the client. I wrote the copy, directed the narrator, shot and edited it over a series of all nighters. The lighting was key to the look as was the Nikon 55mm macro lens that I've had since 1969... It worked flawlessly on my new AF100 HD camera. The client was delighted and contracted us for a series of new spots that will carry him through the seasons. It was composited in After Effects and edited in Premier Pro. The layers at the front end needed to be rotoscoped to allow them to be seen together.