We have been focused on numbers when it comes to social media and social networking. We are trying to build a following and gain likes.
We now need to turn more of our time and attention on maintaining these relationships and being very personal. This is where Google+ is ahead of the game. People have different needs, wants, and expectations. We as brands and businesses need to cater to them, understand them, and allow them to be one in their own, not one of 100.
Fostering the growth and development in social media and social networking means paying attention to the needs and wants of your community. People want to feel special. People also can build and grow as people by being part of smaller groups within a large group.
Focus you social media and social networking efforts in 2012 towards these things. You will have success.