In the summer of 2011 Lotto decided to slightly change the system. They ensured that the jackpot, that didn’t hit too often, was paid at least four times a year.

Together with Alfred International and Pink Rabbit we created a TVC and several tag-ons in which the yellow balls jump off the Lotto building with their parachutes, while the Lotto director informs the people about the fact that the jackpot will certainly hit.

Designed, directed and produced by PlusOne.
plusoneamsterdam.com

Client: Lotto
Commisioned by: Alfred International
Production live action: Pink Rabbit
Director: Ismael ten Heuvel
Producer: Geert Jansen
Character Design: Remi Tjon Ajong
Animation supervision: Remi Tjon Ajong
Modeling: Mao Lin Liao
HDRI, Matchmoving and Rotoscoping: Giso Spijkerman
Lighting and Rendering: Mao Lin Liao
Compositing: Giso Spijkerman
Grading: Condor digital
Sound: FC Walvisch

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LinkedIn: linkedin.com/company/plusone

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