Bill Roth is the Green Business Coach for with a regular column. He is also President of NCCT, an East Bay firm that has participated in the development of the first hydrogen fueled Prius and in-grid, non-thermal solar peak power plants. As a professional economist Bill published in 2008 his critically acclaimed book, On Empty (out of time) that provides compelling documentation and layman language economic explanations on what Bill has labeled the Green Economic Revolution.

Bill will outline at our February 10 meeting his statistical analysis and business case studies that document how Sustainability has now merged with Globalization and the Information Age to create a transformational mega-trend that will impact how we live, redefine our core business systems and provide the basis for renewed economic growth. And most encouragingly, Bill holds an optimistic perspective that the American consumer will be the enabling force that drives the adoption of solutions to unsustainable energy pricing, Energy Independence and Global Warming. Don't miss his insights on how we in the Bay Area have a unique opportunity to capitalize upon what Bill estimates will be a $4 billion U.S. annual revenue market by 2020.

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