Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
Jason Santa Maria is a graphic designer living in sunny Brooklyn, New York. He is the current creative director of Typekit, a faculty member in the MFA Interaction Design program at SVA, the vice president of AIGA/NY, the founder of Typedia, and creative director for A List Apart. Jason is also the founder and principal of Mighty, a small studio focused on designing websites that maintain a balance of beauty and usability, where he has worked for clients such as AIGA, The Chicago Tribune, Miramax Films, NYSE, PBS, The United Nations, and WordPress.
Recorded at Build 2011: 2011.buildconf.com
Video production supported by Mailchimp: mailchimp.com
Direct download: videos.buildconf.com/2011/jasonsantamaria.mp4