In the chaos of today’s world, with a barrage of messages coming at us 24/7, everyone is becoming more and more self-selective to the messages they are willing to allow into their “message banks”. We do this mental filtering by necessity, not only to cull, but also to balance the good and bad, and to save those things of meaning. In these overly-messaged and highly-filtered times, storytelling becomes mission-critical for brands and companies….for without it, their messages end up in the “clutter file” of almost everyone.
Our brains are wired to receive stories, not lists of facts. It’s why the telling of stories long precedes any written language. Yet we complicate even the simplest of stories. We overthink, we overanalyze and, instead of providing our audiences with things of value that are worth saving, we send them more clutter because we are convinced that OUR clutter is MUCH more interesting than anyone else’s.
So how should we think about storytelling? And why is it so powerful? Hopefully this presentation will provide some easy to use ideas and principles for breaking through and getting your customers to embrace you as a brand, as a company, and as the PEOPLE behind the stories you tell.