In the current milk production system and growth model, cows in large dairies are grouped together to help make labor more efficient. This approach has been successful for the past several decades, but the game has changed. Traditional labor is no longer available. In addition, with the consolidation of the dairies, their closeness to cities, and the amplification of consumers’ opinions on social media, that model raises additional challenges like the lack of succession planning, poor consumer perceptions, and permitting and regulatory constraints. To reverse the result of the status quo and help dairies achieve sustainable, profitable growth we propose a new revolutionary growth model, optimizing what we have and expanding by taking advantage of the great benefits robotic milking has to offer. Recently, our proposed growth model has been impacting and advancing a few of the most innovative dairies around the world, now it is time to take it to the next level and help shaping the modern industry we all want for the generations to come.
