Purposeful is Kumanu's flagship mobile app which helps amplify motivation and builds mindfulness, resilience, and purpose alignment. Kumanu hired Kohlitz to create an in-app video which would appear when the user first signs up, building up their motivation to use the app, as well as help create a mental model for how the user will find their purpose, and then connect their purpose to action. In addition, the in-app video was used for promotional means via social media. The video was designed to be able to work as one 45-second animation, or as three 15-second clips, making it even more flexible for social media use.
Credits
Script // Kumanu.com
Illustration // Marc DeCubber
Animation // Kohlitz.com
