In her 99U talk, ‘data humanist’ and Pentagram partner Giorgia Lupi offers a look into the far-reaching applications of her work in data and design, from corporate (an AR-powered map for Starbucks retail stores) to institutional (a site-specific visualization of a MoMA exhibition) to personal (an interpretation of a child’s life with chronic illness). Giorgia encourages creatives to harness data as a design tool, while respecting human privacy and experience in their output.
