Proudrace spring/summer 2012 "gang of"

when asked about the inspiration of this collection, proudrace answers "it's a gang of nomadic skaters and their trophy girlfriends". but it's more complicated than that.

this season proudrace was inspired by a few things: a curiosity with the uniform dressing of various religious groups, memories of house of style ,the supermodels and their love for teenage youth. all of these are presented subtly in silhouettes of throwback skater classics but still staying true to the proudrace aesthetic.

the label created their own cult for their spring summer 2012 collection. a cult to represent everything that they believed in and loved from their youth. it is a collection of restrained recklessness and go-to uniforms of anyone who wants to be part of their gang

film by: judd figuerres
model: marita,matthieu
mua:boombee bartolome
lookbook photos by:everywhere we shoot

special thanks to:
gian abrahan
joseph pascual

music:laura veirs "galaxies"

all clothing by proudrace s/s 2012

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