We are skiers. It’s the reason we’re here. We have that insatiable desire to run more buoys. We wake up before the sun to get glassy water. We don’t sleep until we’ve figured out the perfect settings and we don’t stop there; we’re constantly innovating to find what will make skiing better. When a company is this devoted to building the best products, it’s fun what the outcome looks like. We can’t help it, it’s in our blood. Just go ski.