Creative Agency & Prod Co: F360
Experiential Creative Director: Eric Tu
Experiential Exec Producer: Sandra Goldblatt
F360 Executive Producer: Peter Friedman

Description: Plainclothes warriors join the battle among Jedi and Sith in the first ever lightsaber freeze mob duel in the heart of New York's Times Square. Watch as over 100 fans joined the battle to celebrate the launch of STAR WARS™: The Old Republic on 12.20.11

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