SAMSUNG Electronics

Cheil Worldwide

My role
Idea, concept, art direction, supervising

Project description
We created a interactive tour in 7 movies through Beijing in the same year of the Olympic Games 2008. We show in the campaign hip City of interest, Beijing’s different side. Still touristic but no Birds-nest Stadium or Forbidden City. Our to heroes Josh and Kim Exploring the cool side of Beijing using and demonstrating the features of the two Samsung cameras WB550 and WB500.

- All still pictures in the campaign were shot with the two cameras. We did not use any extra high end camera equipment. So the user will get what he sees when he buys one of the two cameras.

- In addition we created a own Flickr profile were the user could review all Pictures in detail were take with the cameras.

- We also created the first Samsung Flickr photo community. User could share their pictures and win a Samsung Camera or a flickr full membership for one year.

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