O My Goodness is a painting (the only one I painted in 2010, 27 x 33 inches), its facsimile, a book and a movie. The painting was painted twenty times with different images related to world religions. Between each image the painting was ground and polished like a palimpsest. Each state of the painting was photographed along with cropped details that I determined to be independent compositions. This resulted in 3,789 images that I made into this flip book-like movie. The full-frame images of the religions illustrate the book with a text of edited studio notes, downloadable at http://www.clufff.com. O My Goodness is a singularity of great multiplicity.The presentation offers my critique of the art world economy: 1. the movie is a free download, 2. The book is offered at a consumer-price-point , 3. the facsimile is offered at a collector-price-point, and 4. the original is priceless insofar as it is offered to an association of museums that will circulate and display it.