The brief:
How could we discover the most suitably talented young Scandinavians to travel around the globe and work in some of the world’s best bars?

The solution:
We created game out of Facebook, which we call digital Bootcamp where you get points for your social behaviour. The best way to ensure that you have the social skills to become a bartender.

The results:
Visitors: 20 762
Time/visit: 5 m 45 s
Reach: 2 221 465
FB likes: +965

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