After the successful "Jealousy" campaign, the Wallabies at Temaikén broke the record of number of visitors, held before by the birds in the Biopark. The new campaign is called "Birds vs. Wallabies" and this is the first commercial of the follow-up of that campaign, where the birds attempt to recover the lost podium.
The campaign encourages people to choose for one or the other, both online and within Temaiken. During the summer, the remaining TV ads will be aired.
The project took about a month and a half from receiving the brief and conforming the online copy. Again both the agency and the client were ecstatic.
Client: Fundación Temaiken
Product: Temaiken Bioparque
Campaign: Brids Vs Wallabies
Agency: Ponce Buenos Aires
GCDs: Analia Rios/Joaquin Cubria/ Ricardo Armentano
AD: Percy Bustos
Copywriter: Juan Ure
Client supervision: Andrea Giudici/Andres Giordano
Agency Chief Producer: Roberto Carsillo
Agency producer: Elizabeth Crego
Production Company: Flamboyant Paradise
Directors: Javier Lourenço – Antoine Quairiat
Executive Producer: Guido Rutenberg
Producer: Mercedes Serrano
Music: Noroeste Musica Y Sonido
Sound Design: Noroeste Musica Y Sonido
VO: Mark Carballo