Changing the way you think about arts and culture participation, Audience Matters was a day-long workshop in Cleveland, OH. As new challenges and opportunities emerge in arts and culture, these thought leaders shared their ideas on how to respond to the ever-changing environment.

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, "Storytelling as Best Practice", he is author of "Why Bad Ads Happen to Good Causes" and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

To learn more about his work, please visit agoodmanonline.com and thegoodmancenter.com.

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