Popular among tradesmen and blue-collar professionals, Sprint’s Nextel Direct Connect technology allows you to connect with someone in less than one second. So we created a website that focused not only the Nextel Direct Connect technology, but also the people who use it: blue-collar workers. We discovered that these workers react to real-world stories when making purchases, we created engaging, animated webfilms that illustrate how real companies use Nextel to get work done instantly.
My Role: Art Direction
Agency: Goodby, Silverstein & Partners
CDs: Christian Haas, Franklin Tipton, Paul Stechschulte
Chairman: Rich Silverstein
Writers: Larry Corwin, Will Elliot
ADs: Rudi Anggono, Shane Fleming