Virgin Atlantic raises funds, which are used by Free The Children to support projects in some of their destinations, as well as in the UK. This partnership has been successful because of the shared vision and objectives of Virgin Atlantic and Free The Children, and the synergy in their guiding missions. Free The Children has captured the hearts and minds of Virgin Atlantic’s staff, passengers, corporate clients and suppliers alike.
The partnership supports Free The Children’s holistic, sustainable ‘Adopt a Village’ model in Kenya, China and India. This supports community development for marginalised children and their families by working with communities to provide the means, support and skills so that villagers can become self-sustaining in the long term.