Changing the way you think about arts and culture participation, Audience Matters was a day-long workshop in Cleveland, OH. As new challenges and opportunities emerge in arts and culture, these thought leaders shared their ideas on how to respond to the ever-changing environment.

Renee Baldocchi is the Director of Public Programs at the de Young Museum of the Fine Arts Museums of San Francisco. She has developed and spearheaded the popular "Cultural Encounters: Friday Nights at the de Young" series and Artist Studio/Artist-in-Residence program with an ever-changing and dynamic mix of artists presenting live music, poetry, films, dance, artists' demonstrations, lectures and art making projects. She is about to embark on a new program that invites year- long artist fellows to create new work at the de Young thanks to a generous recent Innovation Award granted by the James Irvine Foundation.

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