How can a digital mirror be used to enhance retail environments?
If you replace a normal mirror with its digital equivalent - a large screen and a camera - it can reflect more than just what's in front of it. It can 'see' when you strike a pose and snap your picture. Or it can introduce computer generated elements into the reflection. Isobar NL and Studio Sophisti explored these and a few more ideas during the first Isobar NL Nowlab event.